Last updated: 5 September 2026
My Dry Cleaners respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit mydrycleaners.co.uk, place an order, make a booking, contact us, or use our collection and delivery services.
1. Who We Are
My Dry Cleaners
18 Tooting Bec Rd
London SW17 8BD
United Kingdom
Phone: 07702 024660
Email: Info@mydrycleaners.co.uk
For data-protection purposes, My Dry Cleaners is responsible for deciding how personal information collected through our website and services is used.
2. Information We May Collect
Depending on how you interact with us, we may collect:
Contact Information
- name;
- email address;
- telephone number;
- collection/delivery address;
- postcode.
Order and Booking Information
- services ordered;
- items submitted for cleaning or alteration;
- collection and delivery times;
- order history;
- special instructions;
- promotional codes used.
Payment Information
Payment information may be processed by our payment or booking providers.
We generally do not store full payment-card details directly on our website where payments are processed securely by a third-party provider.
Communications
We may keep records of:
- emails;
- WhatsApp messages;
- telephone enquiries;
- customer-support requests;
- complaints or feedback.
Website and Technical Information
Where permitted, we may collect:
- IP address;
- browser and device information;
- pages visited;
- referring website or advertising campaign;
- interactions with our website;
- booking or conversion events;
- cookie and consent preferences.
3. How We Use Your Information
We may use personal information to:
- process and fulfil your orders;
- arrange collection and delivery;
- communicate about your booking;
- process payments;
- provide customer support;
- handle complaints, refunds or re-clean requests;
- manage alterations or specialist-cleaning instructions;
- improve our website and services;
- measure website and advertising performance;
- prevent fraud or misuse;
- comply with legal and regulatory obligations;
- send marketing communications where permitted.
4. Our Legal Bases for Processing
Depending on the purpose, we may process information using one or more of the following legal bases.
| Purpose | Typical Legal Basis |
|---|---|
| Processing an order | Contract |
| Collection and delivery | Contract |
| Customer support | Contract / legitimate interests |
| Payment and accounting records | Contract / legal obligation |
| Website security | Legitimate interests |
| Fraud prevention | Legitimate interests |
| Google Analytics | Consent where required |
| Google Ads measurement/marketing cookies | Consent where required |
| Promotional marketing | Consent or another lawful basis where permitted |
| Legal/accounting requirements | Legal obligation |
Where we rely on consent, you can withdraw your consent at any time.
5. Cookies, Analytics and Advertising
We use cookies and similar technologies as explained in our Cookie Policy.
Where you give permission, we may use technologies such as:
Google Analytics
Google Analytics may help us understand how visitors use our website, including:
- pages visited;
- traffic sources;
- device types;
- website interactions;
- booking and conversion activity.
Google Ads
Google Ads technologies may be used to:
- measure whether advertisements generate enquiries or orders;
- attribute conversions to advertising campaigns;
- improve campaign performance;
- support remarketing or personalised advertising where enabled and permitted.
Our website may communicate your consent choices to Google through consent-management technologies.
Please see our Cookie Policy for more information and to manage your preferences.
6. Online Booking and CleanCloud
We may use CleanCloud or another booking/service-management provider to process online bookings, orders, customer information and service fulfilment.
Information submitted through the booking system may include:
- name;
- phone number;
- email;
- address;
- postcode;
- order information;
- collection/delivery preferences;
- payment-related information.
Such providers process information according to their own privacy and security arrangements and our contractual relationship with them.
7. WhatsApp and Communications
If you contact us through WhatsApp, your telephone number, profile information made available through WhatsApp, and message contents may be processed through WhatsApp/Meta systems.
You should avoid sending unnecessary sensitive personal information through WhatsApp.
8. Who We May Share Information With
We may share information where necessary with service providers such as:
- booking/order-management providers;
- payment processors;
- website hosting providers;
- email or communication providers;
- Google Analytics;
- Google Ads;
- Google Tag Manager;
- delivery or operational service providers;
- professional advisers;
- authorities where legally required.
We do not sell customer personal information.
9. International Data Transfers
Some of our technology providers may process or store information outside the United Kingdom.
Where personal data is transferred internationally, appropriate safeguards should be used where required under applicable UK data-protection law.
These safeguards may include:
- adequacy regulations;
- approved contractual safeguards;
- other legally recognised transfer mechanisms.
10. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, dispute-resolution and business requirements.
11. Your Data Protection Rights
Depending on applicable law and circumstances, you may have rights including:
- the right to access your personal information;
- the right to correct inaccurate information;
- the right to request deletion of information;
- the right to restrict certain processing;
- the right to object to certain processing;
- the right to data portability where applicable;
- the right to withdraw consent;
- rights relating to certain automated decisions.
To exercise your rights, contact:
We may need to verify your identity before processing certain requests.
12. Marketing Communications
We may send promotional communications where we have appropriate permission or another lawful basis to do so.
You can stop receiving marketing communications at any time by:
- using the unsubscribe method provided;
- contacting us by email;
- asking us through another communication channel.
Stopping marketing communications will not stop essential messages relating to an existing order or booking.
13. Security
We take reasonable technical and organisational measures to protect personal information from:
- unauthorised access;
- loss;
- misuse;
- alteration;
- disclosure.
However, no website or internet transmission can be guaranteed to be completely secure.
14. Children’s Privacy
Our laundry and dry-cleaning services are not specifically directed at children.
We do not knowingly seek to collect personal information from children for advertising purposes.
15. Complaints
If you have concerns about how we handle your personal information, please contact us first:
You may also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK data-protection regulator.
16. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of external websites, and you should review their own privacy information before providing personal data.
17. Changes to This Privacy Policy
We may update this Privacy Policy when:
- our services change;
- our technology providers change;
- new advertising or analytics systems are introduced;
- legal requirements change.
The updated version will be published on this page with a revised “Last updated” date.
18. Contact Us
For privacy questions or requests:
My Dry Cleaners
18 Tooting Bec Rd
London SW17 8BD
United Kingdom
Phone: 07702 024660
Email: Info@mydrycleaners.co.uk